Single code-base: two apps (iOS & Android)
Practically all content is manipulated via XML & JSON. No need to update the app to refresh the data.
Imagine knowing your new client like your best friend and how they are likely to behave when being sold something? Now imagine if you had guidance at your fingertips on the best way to ask them the right questions to make them feel you are their friend.
Sales negotiator helps sales people define psychological types of their clients to organize more effective negotiation process.